Amerilis Soto
Helping founders regain cash flow control under growth press
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Many founders believe profit equals safety.
It doesn’t.
Profit is an accounting outcome.
Stability is a cash timing reality.
Three structural differences:
1. Revenue can be recognized before cash is collected.
2. Expenses often become fixed faster than revenue stabilizes.
3. Growth...
The hiring decision that created silent pressure.
A growing team added 6 people in 4 months.
Revenue projections supported the decision.
Cash timing did not.
Two structural blind spots:
• Payroll expanded permanently
• Client payments were still cyclical
Cash coverage dropped below...
When revenue grows but cash tightens.
A services company increased revenue 22% in two quarters.
On paper, performance looked strong.
In reality, liquidity was tightening every month.
The issue wasn’t profitability.
It was timing.
• Receivables moved from 32 to 58 days
• Hiring...
One pattern I see repeatedly in growing businesses:
Cash pressure rarely starts with poor performance. It starts when decisions are made without real cash visibility.
Hiring feels risky.
Pricing feels uncomfortable.
Growth starts to feel forced instead of intentional.
The numbers...
Cash Flow Diagnostic — Services Business.
A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As the business scaled, decisions became reactive due to limited visibility into cash behavior.
Problem:
Liquidity felt tight,...
