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Amerilis's avatar
Amerilis Soto
• Feb 13
When revenue grows but cash tightens.
A services company increased revenue 22% in two quarters.
On paper, performance looked strong. In reality, liquidity was tightening every month.
The issue wasn’t profitability. It was timing.
• Receivables moved from 32 to 58 days • Hiring decisions were made before cash conversion stabilized • Variable revenue was funding fixed payroll
Every new contract increased short-term pressure.
Growth wasn’t the problem. Cash structure was.
This pattern appears more often than founders expect.
cashflowfoundersfinancialclarity
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