Amerilis Soto
Financial Consultant | Cash Flow & Business Analysis
New to Contra
Amerilis is ready for their next project!
A question for founders and operators:
What’s the earliest financial signal that tells you a business is heading into trouble — before it shows up in the P&L?
In my work, I often see warning signs long before “bad numbers” appear:
– Cash gaps despite growing revenue
– Cost creep...
A question I often see founders struggle with:
If you had to prioritize one in the short term — cash flow stability or profitability — which would it be, and why?
I’ve seen profitable businesses fail due to poor cash timing, and cash-positive businesses stall due to weak margins.
...
I recently supported a company facing three common challenges:
1. limited visibility into cash flow,
2. decisions driven by incomplete data, and
3. expenses rising faster than revenue.
After a structured financial diagnostic, the company pinpointed liquidity leaks, refined key...
Behind the scenes of cash flow forecasting
Today I’m working on a 12-month cash flow forecast, and here’s a quick look at the structure behind my process.
A solid cash flow model must do more than list inflows and outflows — it needs to uncover timing, patterns, risks, and...
Working on an advanced financial model today — specifically a full KPI diagnostic and dashboard for a small business.
This type of analysis helps founders quickly understand how revenue, margins, costs, and cash flow evolve over time.
I focus on identifying what truly drives...
