Episode 3 of my series: Your numbers should make sense.

If you're a founder, check these 5 numbers every month:

1️⃣ Cash in the bank: what you can actually spend today, not your profit. 2️⃣ Monthly burn and runway: how many months until you hit zero. 3️⃣ Gross margin: what's left of each dirham after direct costs. If it's shrinking, growth won't save you. 4️⃣ Money owed to you: unpaid invoices and how old they are. Profit on paper doesn't pay salaries. 5️⃣ Tax you haven't set aside: VAT collected isn't your money, and corporate tax is building on your profit. Know the number before the deadline does.

If your monthly numbers don't tell a clear story, that's not a finance problem. It's a visibility problem, and it's fixable.

Which of these five do you check the least? Tell me in the comments.

What an easy way to explain😍

Your shareholder account could be quietly costing you. 👀

Most founders I meet don’t know their shareholder current account balance.

Then year-end arrives, and the accountant asks: “Why does the company owe you money?” or worse, “Why do you owe the company?”

Here’s the simple version 👇

Shareholder current account = the running tab between you and your company.

✅ Positive balance: the company owes YOU. You paid a company bill from your own pocket or lent the business money. You can take it back as a repayment.

⚠️ Negative balance: YOU owe the company. You took out more than you were entitled to. It’s treated like a loan, which can mean tax consequences, audit questions, and messy books when you want funding or a sale.

Quick example: You put in 10,000 → company owes you 10,000 ✅ You withdraw 15,000 for personal use → you now owe 5,000 ⚠️

Most founders don’t have a money problem here. They have a record-keeping problem.

That’s where I come in.

At Counting Crux, we help startups and small businesses in the UAE and UK with: 📌 Monthly bookkeeping and clean reconciliations 📌 Shareholder/director account tracking 📌 VAT and Corporate Tax support 📌 Month-end and year-end reporting 📌 Work in QuickBooks, Zoho Books, Xero, and Excel

No jargon. No surprises at year-end. Just books you can trust. ✨

🎯 Want me to check your shareholder account for free? Comment “CHECK” or DM me, and I’ll tell you where you stand.

♻️ Repost if you know a founder who mixes personal and business money.

#Accounting #Bookkeeping #Founders #Startups #SmallBusiness #UAE #UK #CorporateTax #VAT #Xero #QuickBooks