Amerilis Soto
When revenue grows but liquidity tightens
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Cash Flow Diagnostic — Services Business.
A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As the business scaled, decisions became reactive due to limited visibility into cash behavior.
Problem:
Liquidity felt tight, but the P&L didn’t explain why. The issue wasn’t performance — it was understanding cash drivers.
Approach:
I ran a structured diagnostic using existing data only, focused on clarity:
• Cash inflows vs outflows
• Fixed vs variable costs
• Key liquidity ratios
• Cash and expense trends
No assumptions were changed.
Key Insights:
• Revenue growth masked cash gaps caused by payment timing
• Fixed costs reduced flexibility
• Profitability alone didn’t explain liquidity stress
Outcome:
The founder gained clear visibility into cash drivers and risk exposure.
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Behind the scenes of cash flow forecasting
Today I’m working on a 12-month cash flow forecast, and here’s a quick look at the structure behind my process.
A solid cash flow model must do more than list inflows and outflows — it needs to uncover timing, patterns, risks, and opportunities that aren’t visible at first glance.
At this stage, I focus on:
✔ Structuring and validating financial inputs
✔ Separating fixed vs. variable spending
✔ Building reliable monthly assumptions
✔ Testing scenarios (base, optimistic, worst case)
✔ Detecting liquidity risks before they become problems
The goal is simple: give founders the clarity and visibility they need to plan with confidence and make better financial decisions.
If you’d like a cash flow model tailored to your business, I’m happy to help.
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Working on an advanced financial model today — specifically a full KPI diagnostic and dashboard for a small business.
This type of analysis helps founders quickly understand how revenue, margins, costs, and cash flow evolve over time.
I focus on identifying what truly drives performance: trends, risks, efficiency gaps, and strategic opportunities.
A clear dashboard + precise KPIs = better decisions, stronger profitability, and more financial control.
If you need a customized analysis for your business, I’d be happy to help.
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Working on a structured business cash flow analysis with multiple depth levels to help a company understand trends, ratios and opportunities to improve its financial performance.
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