Akshika Singh

A spec email campaign for Yoga Bar Super Muesli, written and designed end to end — story, copy and visual system.

THE CONCEPT

The story follows a hostel student who keeps skipping breakfast — told through a friend who notices, and a mother's voice she'd forgotten.

Every visual in...

Sleepy Owl Protein Cold Coffee — Owl Observation POV Campaign

A spec carousel campaign built for Sleepy Owl's Protein Coffee.

Concept: The Owl Observation POV — using the binocular frame as the owl's literal point of view, watching real human morning moments before the product...

Most people still associate protein with gym culture and bodybuilding.

For this concept, I explored a behavioral insight:

People rarely forget their coffee habit — but often postpone nutrition habits.

So instead of asking consumers to build a new habit, I repositioned protein by...

I explored how Earthful could communicate product education without sounding clinical.

Instead of listing benefits, I focused on reframing hair nourishment through a familiar idea:

Growth happens below the surface before it shows above it.

This spec email was built around...