Akshika Singh
Making wellness brands impossible to ignore.
New to Contra
Akshika is ready for their next project!
RCB’s IPL win aligned with two powerful behavioral triggers:
1st June and Monday motivation culture.
I wanted to explore how Cult.fit (http://Cult.fit) could turn a celebratory cultural moment into a behavior-driven fitness campaign.
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I don’t think Indian kids from the 2000s realize how athletic we actually were.
Running like your life depended on it because the ball fell into the strict uncle’s house.
Dusty knees from Kho Kho.
Fighting over teams in Kabaddi like it was an IPL auction.
None of it looked like fitness back then.
But looking at it now —
it kind of was.
Started building this thought into a speculative campaign for Cult.fit (http://Cult.fit)’s 10 years.
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The idea of 3 am craving but ghosting the guilt with Yoga Bar .
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Kapiva Shilajit Energy Sips — Ad Concept.
A modern wellness campaign repositioning traditional energy supplements through emotionally grounded visual storytelling and lifestyle-focused copy.
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Cult.fit (http://Cult.fit) Welcome Email — Spec Work
A minimalist welcome email concept focused on emotional procrastination, self-negotiation, and habit psychology within fitness culture.
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RAAZ-E-RECOVERY — Narrative Wellness Campaign Concept
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