Women's Hormone Protein Ad: Soulcore Campaign InsightWomen's Hormone Protein Ad: Soulcore Campaign Insight
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Akshika Singh
• 2h
Project title: Soulcore — "The ASMR of a Woman's Body" Women's Hormone Protein Ad Campaign
Description: A spec ad campaign for Soulcore's Women's Balance Plant Protein — built around one insight:
Women with hormonal imbalances have been taught to stay quiet about their symptoms.
ASMR reframed: Always Sleepy. Sudden Mood Swings. Missed or Irregular Periods. Running on Empty.
Silence has symptoms. Your body has been trying to start the conversation.
Built to make women feel understood before they feel sold to.
Format: Single Ad Type: Spec Work — Independent
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