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Taste Test
What's working better in ads right now?
Static banners or video ads?
Vote below and tell me why in the comments.
14 votes
Ends in 12h
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Amazing work! ✨ Your design is so clean and professional. Keep it up!
Really impressive design! The layout and colors are perfect. Well done! 👏
I prefer creating static ads because we can make more variations. They're also cheaper and don't take as much time to create.
Agree, static wins on testing speed. Do you ever turn a static winner into a short video, or keep the two separate?
Always use the static as the validation layer first. Once an angle clears the bar in static, I port the exact same thesis into short video. Not by just animating the static, but by rebuilding the visual hook and pacing from scratch for motion.
Despite my preference for static materials, they lose out to video. The changing frames and unfolding narrative keep the viewer’s attention engaged, in anticipation of the resolution.
I think it really depends a lot on the matter of an ad. Different approach for different tasks
video usually wins for me, but statics are faster to test
Smart split, statics to find the angle and video to scale it. Do you keep the same hook line when you turn a winning static into a video?
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