Sahithi Mohan
Building brands through strategy, content, and creativity.
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2-Week Instagram Content Calendar — Glow & Co. (Spec)
Developed a full 2-week Instagram content strategy for Glow & Co., a minimal Korean-inspired skincare brand, as a spec project to demonstrate end-to-end social media management.
The calendar was built around 4 content pillars — Educate, Inspire, Community, and Convert — with a healthy mix of Reels, carousels, static posts, Stories, and UGC reposts planned across 10 active posting days.
What was delivered:
— Content calendar with post type, topic, and publishing cadence
— Full captions written for each post in a warm, on-brand voice
— Visual direction notes for every piece of content (flatlay styling, lighting, colour palette)
— Hashtag sets curated per post for maximum reach
— Rest days and engagement windows built into the schedule
This project reflects how I approach social media management for beauty and skincare brands — balancing aesthetics with strategy, and creative content with measurable intent.
Tap to checkout the full calendar: https://app.notion.com/p/3783df601e9a80d284d6ca1f3c81c9b8?v=3783df601e9a802ebc1d000c86ac57f2&source=copy_link
Tools: Notion, Canva
Type: Spec / Concept project
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Conceptualised and produced a 9-grid Instagram feed layout for a luxury jewellery brand. The project involved creative direction, AI-assisted image generation, editorial typography, and end-to-end grid composition to deliver a cohesive, high-end visual identity.
Every frame was designed with intentional colour language — soft blush tones, botanical accents, and emerald and gold palettes — to evoke a luxury lifestyle aesthetic. Copywriting for each post was crafted to complement the visuals and maintain a consistent brand voice across the grid.
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