Sahithi Mohan
Building brands through strategy, content, and creativity.
Instagram Grid Design — Miorra
Couture doesn't whisper, it holds a pose. That's the brief I built this grid around for Miorra's debut collection, Vivienne Gown — a study in black beadwork and bronze silhouette, shot like a campaign rather than a catalogue.
Instead of treating each post as a standalone product shot, I built the grid to move like a runway show — wide, full-length drama up top, then a slow pull into the detail: the corsetry, the drape, the way metallic fabric catches light differently from matte beading. The numbered callouts ("Sculpted Corsetry," "Metallic Draping") were a deliberate choice — giving the feed a lookbook rhythm, like flipping through a designer's notes rather than scrolling an ad.
Two models, one collection, one story: pairing the black and bronze silhouettes together wasn't just styling, it was making sure the grid read as a world, not a rack of individual pieces.
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Instagram Grid Design
Designed a cohesive Instagram grid for a fine jewellery brand, balancing product-focused close-ups with lifestyle and editorial-style shots to create a feed that feels curated rather than transactional. Each post carries a distinct visual theme — from "Eternal Radiance" to "Treasures in Green" — giving the grid a storytelling rhythm rather than a flat product catalogue feel.
The approach leaned into moody, dark backdrops for hero pieces to let the stones and craftsmanship stand out, paired with lighter, textured tones for hand-modeled and process shots (like the "sketch to sparkle" concept piece) to show range without breaking visual consistency. The result is a grid that reads as luxury and heritage-driven, appropriate for a brand built on fine craftsmanship, while staying scroll-stopping enough for Instagram's fast-paced feed.
Deliverables: Grid layout planning, caption theming, visual consistency direction, content sequencing.
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Project: AI-Generated Product Video — Luxury Diamond Ring (Jewellery Brand)
Produced a short-form AI-generated product video for a luxury jewellery brand, showcasing a diamond ring through cinematic motion, lighting, and close-up detail.
The video was conceptualised, prompted, and refined end-to-end — from creative brief to final output — with a focus on replicating the look and feel of high-end jewellery campaign visuals.
This project demonstrates the ability to:
— Develop creative concepts for AI video generation
— Write and refine prompts to achieve high visual accuracy
— Produce jewellery-specific content that highlights craftsmanship, shine, and detail
— Deliver campaign-ready short-form video without the cost of a traditional shoot
AI video content is increasingly in demand for luxury and D2C brands looking for high-quality product visuals at scale. This is a skill I offer as part of my creative content packages.
Tools: AI Video Generation (ChatGPT / Gemini / Google Flow) · Creative Direction
Type: Brand project — AI-assisted video production
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Project: Instagram 9-Grid Design — Glow & Co. Skincare (Spec)
Conceptualised and designed a full 9-grid Instagram feed for Glow & Co., a minimal skincare brand, using Canva — built entirely from my own creative ideas with no AI assistance on ideas.
The grid was designed to balance four content pillars across nine posts:
— Educate — 5 Skincare Tips infographic, 7 Ways to Control Oily Skin, Benefits of Vitamin C, Best Product breakdown
— Inspire — “Be gentle with yourself” lifestyle quote, Skin Care editorial hero post
— Product — Press Restart routine overview, Skincare Favorites lineup
— Convert — Glowing Skin tips with CTA-driven layout
The feed uses a warm, earthy colour palette of terracotta brown, sage green, and blush pink — intentionally varied by row to create visual rhythm while maintaining brand cohesion across the grid.
What this project demonstrates:
— Independent creative ideation and content strategy
— Ability to design infographic, lifestyle, editorial, and product posts within a single cohesive grid
— Understanding of content pillars and how to balance them visually
— End-to-end grid composition and visual hierarchy
Tools: Canva
Type: Spec / Concept project — original creative work
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