Sahithi Mohan
Building brands through strategy, content, and creativity.
New to Contra
Sahithi is building their profile!
Project: AI-Generated Product Video — Luxury Diamond Ring (Jewellery Brand)
Produced a short-form AI-generated product video for a luxury jewellery brand, showcasing a diamond ring through cinematic motion, lighting, and close-up detail.
The video was conceptualised, prompted, and refined end-to-end — from creative brief to final output — with a focus on replicating the look and feel of high-end jewellery campaign visuals.
This project demonstrates the ability to:
— Develop creative concepts for AI video generation
— Write and refine prompts to achieve high visual accuracy
— Produce jewellery-specific content that highlights craftsmanship, shine, and detail
— Deliver campaign-ready short-form video without the cost of a traditional shoot
AI video content is increasingly in demand for luxury and D2C brands looking for high-quality product visuals at scale. This is a skill I offer as part of my creative content packages.
Tools: AI Video Generation (ChatGPT / Gemini / Google Flow) · Creative Direction
Type: Brand project — AI-assisted video production
0
18
Project: Instagram 9-Grid Design — Glow & Co. Skincare (Spec)
Conceptualised and designed a full 9-grid Instagram feed for Glow & Co., a minimal skincare brand, using Canva — built entirely from my own creative ideas with no AI assistance on ideas.
The grid was designed to balance four content pillars across nine posts:
— Educate — 5 Skincare Tips infographic, 7 Ways to Control Oily Skin, Benefits of Vitamin C, Best Product breakdown
— Inspire — “Be gentle with yourself” lifestyle quote, Skin Care editorial hero post
— Product — Press Restart routine overview, Skincare Favorites lineup
— Convert — Glowing Skin tips with CTA-driven layout
The feed uses a warm, earthy colour palette of terracotta brown, sage green, and blush pink — intentionally varied by row to create visual rhythm while maintaining brand cohesion across the grid.
What this project demonstrates:
— Independent creative ideation and content strategy
— Ability to design infographic, lifestyle, editorial, and product posts within a single cohesive grid
— Understanding of content pillars and how to balance them visually
— End-to-end grid composition and visual hierarchy
Tools: Canva
Type: Spec / Concept project — original creative work
0
27
Project: Editorial Creative Stories — Luxury Jewellery Brand (AI-Assisted)
Conceptualised and produced a series of editorial Instagram Stories for a luxury jewellery brand, combining AI-generated imagery with creative direction to deliver high-impact visual storytelling.
Each story was built around a distinct creative concept — moving beyond standard product photography to tell a story through setting, texture, and mood:
— Floral Mangalsutra draped over a bending tulip stem — poetic, culturally rooted, quietly luxurious— Pearl & Diamond Earring nestled within pink anthurium petals — soft, intimate, fashion-editorial
— Diamond Ring Stack on a hand emerging from an emerald feather sleeve — bold, high-fashion, avant-garde
— Aquamarine Necklace laid over its own design sketch — behind-the-scenes craftsmanship narrative
The series achieved strong organic engagement, with high saves and shares — indicating the content resonated deeply with the brand's audience.
What this project demonstrates:
— Editorial creative direction and concept development
— AI image generation with high visual accuracy and brand consistency
— Ability to translate a brand's identity into scroll-stopping storytelling
— Understanding of what drives engagement on Instagram Stories
Tools: AI Image Generation (ChatGPT / Midjourney) · Canva · Instagram Stories
Type: Brand project — AI-assisted creative production
0
30
2-Week Instagram Content Calendar — Glow & Co. (Spec)
Developed a full 2-week Instagram content strategy for Glow & Co., a minimal Korean-inspired skincare brand, as a spec project to demonstrate end-to-end social media management.
The calendar was built around 4 content pillars — Educate, Inspire, Community, and Convert — with a healthy mix of Reels, carousels, static posts, Stories, and UGC reposts planned across 10 active posting days.
What was delivered:
— Content calendar with post type, topic, and publishing cadence
— Full captions written for each post in a warm, on-brand voice
— Visual direction notes for every piece of content (flatlay styling, lighting, colour palette)
— Hashtag sets curated per post for maximum reach
— Rest days and engagement windows built into the schedule
This project reflects how I approach social media management for beauty and skincare brands — balancing aesthetics with strategy, and creative content with measurable intent.
Tap to checkout the full calendar: https://app.notion.com/p/3783df601e9a80d284d6ca1f3c81c9b8?v=3783df601e9a802ebc1d000c86ac57f2&source=copy_link
Tools: Notion, Canva
Type: Spec / Concept project
4
137
Conceptualised and produced a 9-grid Instagram feed layout for a luxury jewellery brand. The project involved creative direction, AI-assisted image generation, editorial typography, and end-to-end grid composition to deliver a cohesive, high-end visual identity.
Every frame was designed with intentional colour language — soft blush tones, botanical accents, and emerald and gold palettes — to evoke a luxury lifestyle aesthetic. Copywriting for each post was crafted to complement the visuals and maintain a consistent brand voice across the grid.
2
2
131