Akshika Singh
Making wellness brands impossible to ignore.
Project title:
A Tryst With Our Body
Independence Day Spec Campaign for Cult.fit
The challenge🚀
Independence Day advertising often celebrates the freedom we've gained.
I wanted to explore the freedom we quietly lose when our bodies become an afterthought.
The idea🙌
As children, we...
Spec Concept: Amul — 80th Independence Day
The Brief (self-initiated): Most Independence Day ads default to flags and patriotism clichés. I wanted something that felt native to how Indians actually celebrate — through food, at home, without needing to say the word "freedom" out...
Project title:
Soulcore — "The ASMR of a Woman's Body"
Women's Hormone Protein Ad Campaign
Description:
A spec ad campaign for Soulcore's
Women's Balance Plant Protein —
built around one insight:
Women with hormonal imbalances
have been taught to stay quiet
about their symptoms.
...
Oatish (Dancing Cow) —
"3 Subject Lines. 1 Inbox."
Email Subject Line Spec Campaign
A spec email subject line campaign
for Oatish by Dancing Cow —
built around one simple truth:
The best subject line isn't
the cleverest one.
It's the one that actually
gets opened.
Three subject...
Good Monk — "The Genie" Episodic Carousel Campaign
Episode 1 of 2
A spec episodic carousel concept for Good Monk built around one insight: Your parents were your first genie.
They noticed every gap before you could name it.
They filled every need before you knew you had one.
Then...
