Akshika Singh
Making wellness brands impossible to ignore.
I use to name my zits as sweet names ..
Raksha Bandhan and Janmashtami just wrapped , and while the sweets are gone, the breakouts they left behind are just getting started.
My latest one is Kalakand 😙
Concept: what if pimple patches had the same sweet names as the mithai...
Fevicol Ad Observation #01
I watched this Fevicol ad twice.
The first time, I watched it as a viewer.
The second time, I watched it like a copywriter.
And the second watch changed everything.
I started noticing things that had nothing to do with a headline.
The Bengali folk music.
The...
Project title:
A Tryst With Our Body
Independence Day Spec Campaign for Cult.fit
The challenge🚀
Independence Day advertising often celebrates the freedom we've gained.
I wanted to explore the freedom we quietly lose when our bodies become an afterthought.
The idea🙌
As children, we...
Spec Concept: Amul — 80th Independence Day
The Brief (self-initiated): Most Independence Day ads default to flags and patriotism clichés. I wanted something that felt native to how Indians actually celebrate — through food, at home, without needing to say the word "freedom" out...
Project title:
Soulcore — "The ASMR of a Woman's Body"
Women's Hormone Protein Ad Campaign
Description:
A spec ad campaign for Soulcore's
Women's Balance Plant Protein —
built around one insight:
Women with hormonal imbalances
have been taught to stay quiet
about their symptoms.
...
