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I use to name my zits as sweet names ..
Raksha Bandhan and Janmashtami just wrapped , and while the sweets are gone, the breakouts they left behind are just getting started.
My latest one is Kalakand 😙
Concept: what if pimple patches had the same sweet names as the mithai that caused the breakout in the first place?
This is a spec campaign I created for Gush Skin Play — reimagining how a playful, Gen-Z skincare brand could own a post-festival cultural moment through naming, tone, and visual storytelling.
Spec ad · Concept piece, not an official Gush campaign.
#SpecAd #Copywriting #BrandStrategy
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UGC Product Review | Weightlifting Hand Grips
Created a natural, engaging UGC-style product review video featuring weightlifting hand grips with wrist wrap support.
The video demonstrates the product in use while highlighting key features including wrist support, padded grip, comfortable fit, and secure fastening. An authentic, conversational voiceover explains the product’s features and practical benefits in a clear and engaging way.
The content was designed to give viewers a relatable product experience while clearly demonstrating functionality, making it suitable for fitness brands, social media advertising, and e-commerce marketing.
Ideal for:
• UGC Advertising
• Fitness & Sports Brands
• Social Media Ads
• TikTok & Instagram Reels
• YouTube Shorts
• E-commerce Product Videos
• Product Promotional Content
• Product Demonstration Videos
Tools used: Canva, Google Labs Flow, Kling AI
The product demonstration feels really natural here. I like how the video shows the grips in use while explaining the actual benefits instead of making it feel like a hard sell. That’s exactly what makes UGC work well for fitness products.
Created 2 different flyers for my previous client, to give an idea on how less words can be used to promote his luxury diner.
What do you think?
Will this work?
And which one do you like?
B would be my pick for attracting a first-time diner—the steak gives an immediate reason to stop. A feels more suited to setting the brand mood inside the venue. I would add a tiny “View menu” or “Reserve a table” beside the QR code so the next step is clear without losing the minimal look.
Created a social media advertising concept for Lumina, a beauty and wellness brand. Developed compelling messaging and creative direction around the idea that skincare should fit naturally into everyday life.
The copy focuses on building an emotional connection with the audience while communicating the brand’s benefits in a clean, relatable, and visually engaging way.
My role: Copywriting & Creative Concept
Focus: Social Media Advertising
