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New case study - tash.cards, a Y Combinator backed platform for investing in graded sports cards. Identity design, commissioned by baked.design
The heart of the system is a pattern language taken from security printing. Every letter of the wordmark becomes a guilloché tile, like the engraving on banknotes and certificates, and tiles combine into endless patterns.
Using security printing patterns for graded cards is such a clever fit. The guilloché letter tiles are really nice
Making each wordmark letter its own guilloché tile ties the identity to security printing without any shield-and-crest clichés. How dense can the linework get before the wordmark stops reading at card-corner size?
Nice!
Security-printing guilloché for a graded cards platform is such a smart fit. The trust is baked right into the wordmark.
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