Ecom Swift LLC

Shopify quietly turned on WebMCP for every Liquid storefront on August 5, no setup required.

What it does: AI agents a shopper brings into their browser tab can now search your catalog, manage the cart and walk through checkout on their behalf, right on your live storefront....

Your Shopify product page probably has more than one Product schema on it I looked at a store this week and counted eleven separate Product blocks in the structured data on one product page, alongside a ProductGroup, ten Offers and thirty-one Review blocks. Nothing was visibly...

A few Shopify apps merchants ask us about often, and what each is actually good for.

Klaviyo. Email and SMS flows that pull straight from order and customer data, so abandoned cart and post purchase sequences use real behavior instead of a generic template.

Judge.me or Loox....

Six days out. If your Shopify store isn't on the Plus plan, August 26 is the date every custom script on your Thank You and Order Status pages stops firing, whether you knew about it or not.

This has been coming since checkout extensibility launched. Plus stores hit their...