The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Went through product pages across three different platforms this week for unrelated fixes (Shopify, Framer, and one Webflow build), and the same gap showed up on almost every one: hero and product images with empty or filename-only alt text.
It matters more now than it used to. Alt text was always an accessibility and image-search signal, but it is also how AI answer engines describe a product when they cannot render the image themselves. No alt text means the AI either skips the product or guesses from the surrounding copy.
Five-minute self-check: view page source on a product page and search for alt=. If you find it empty, or filled with something like IMG_4021.jpg, that image is invisible to both a screen reader and an AI crawler.
The fix isn't keyword stuffing. Describe what's actually in the photo the way you'd tell a friend on the phone: material, color, what makes it different. Navy canvas tote, tan leather straps beats tote bag canvas bag shopping bag every time, for ranking and for a customer using a screen reader.
Five minutes now versus invisible later.
Ecom Swift LLC
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
25 voted
69%
11 voted
31%
36 votes
Closed
I like worm Olive most because it has different personality
We’re building something new for creators who make serious digital products—playbooks, software, 3D assets, and high-value tools.
Introducing Strum ⚡️
Most marketplaces take huge cuts or flood buyers with low-quality clutter. We’re building a curated, performance-based launchpad designed to put real revenue back into creators' pockets.
• 80% creator revenue split
• Dedicated launch marketing & ad strategy
• Curated catalog of high-impact digital products
We’re currently hand-selecting our 10 Founding Creators for the official launch.
If you build high-converting digital assets or software tools, DM me or comment below.
Big things dropping soon—stay tuned. 👀🚀
New case study: the landing page for REVAI, a concept AI sales platform.
The brief I gave myself was structural, not decorative: design a page where every section earns the next one. Hero makes one claim and gets out of the way. The value proposition comes before any feature gets named — because a feature nobody understands yet is just noise. Proof (testimonial, logos) sits right before the final ask, not scattered earlier where it does nothing.
Art direction followed the same logic — high contrast where the page needs to make a claim, quieter and more editorial where it needs to build trust. The layout isn't there to look good in isolation. It's there to move someone from "what is this" to "I trust this" in one scroll.
Love the colors dude! Hell of a work🔥