Jeferson Gonçalves
Crafting visual signaling systems for brands
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Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place.
The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by...
Divino is a tech retailer specializing in smartwatches and wearables. While the products are technological, the brand's core value is purely human. The goal was to create an identity that feels "splendid"—and in a way, divine.
We developed a minimalist visual system that balances...
