Jeferson Gonçalves

Clube Influência® connects brands with sports creators who speak for real communities. On this one I spent most of my time on the logo, pitching ideas and pushing refinements until we landed on the final mark. I also had a hand in the main brand colors and some of the supporting...

Vextro was not born out of a business plan. It was born out of dissatisfaction with a marketing industry focused on selling itself, not its clients. With the mission to challenge mediocrity and the comfort zone, its visual identity project was conceived as the materialization of...

Recently worked on a project for build+partners, an architecture firm. I was hands-on with the visual identity and how it rolled out across applications, and helped steer the art direction too.

You can check out the full project at the link below. Check now

Korri© is a sportswear brand that presents an innovative concept, combining the performance of athletic fabrics with the everyday Brazilian lifestyle.

The naming is derived from the Brazilian slang "corre", widely used by the youth as an expression for work. It also carries a...