Jeferson Gonçalves

Presenting the trac© brand guidelines, my most comprehensive project to date.

I used to prioritize lean manuals, like quick assembly guides. However, after deepening my studies in brand management (specifically Daniele Munhoz), I redefined this deliverable.

A manual shouldn't just...

It’s interesting how logo design has changed. A hundred years ago, you could sketch something on a napkin in five minutes and that became a brand, not because it lacked quality, but because the visual world was just beginning.

Today everything is different. Making a vector is...

Vextro was born from dissatisfaction. Its mission: to challenge mediocrity and declare war on the comfort zone. The challenge was translating "rupture" into a brand. We constructed the identity using two core elements:

1. The Anti-Standard Symbol: The logo uses an inverted...

Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place.

The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by...