Jeferson Gonçalves
Crafting Visual Identity & Signaling Systems for Brands
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Vextro was born from dissatisfaction. Its mission: to challenge mediocrity and declare war on the comfort zone. The challenge was translating "rupture" into a brand. We constructed the identity using two core elements:
1. The Anti-Standard Symbol: The logo uses an inverted...
Korri translates technical performance into the Brazilian "corre", the daily hustle. Designed not for athletes, but for the "correrias" who never stop moving, the brand celebrates the constant motion of urban life.
We built the identity around the concept of "The Exhale", a...
Divino is a tech retailer specializing in smartwatches and wearables. While the products are technological, the brand's core value is purely human. The goal was to create an identity that feels "splendid"—and in a way, divine.
We developed a minimalist visual system that balances...
Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place.
The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by...
