Jeferson Gonçalves
Crafting Visual Identity & Signaling Systems for Brands
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Divino is a tech retailer specializing in smartwatches and wearables. While the products are technological, the brand's core value is purely human. The goal was to create an identity that feels "splendid"—and in a way, divine.
We developed a minimalist visual system that balances the cold precision of technology with the warmth of human service:
1. The Symbol: A stylized halo that represents the "Divine" quality of the service.
2. The Human Application: On ID badges, the symbol interacts directly with the staff photos, placing a "halo" over them to highlight the human element behind the tech.
3. The Experience: A monochromatic, sleek palette that conveys luxury and modernity.
The result is a sophisticated identity that elevates the act of buying technology from a transaction to a premium experience.
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Ootopia is a Mexican brand specializing in luxury sunglasses. The name derives from "Utopia"—an idealized, perfect, and harmonious place.
The Visual Strategy The design challenge was to translate the sensation of a "perfect view" into a minimal symbol. We constructed the icon by merging two core elements:
1. The Lens: Representing vision and the eyewear product itself.
2. The Reflection: The horizontal lines mimic the majestic sunlight reflecting on the sea waves, creating a rhythm of light and shadow.
The result is a sophisticated, geometric wordmark that positions Ootopia as a premium player in the fashion market, capturing the essence of a sun-drenched paradise.
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Korri© - Branding
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Vextro© - Visual Identity
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