Gympass doesn't exist anymore. And this might be the best strategic decision the company ever mad...

Gympass doesn't exist anymore. And this might be the best strategic decision the company ever mad...Gympass doesn't exist anymore. And this might be the best strategic decision the company ever mad...

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Jeferson Gonçalves

• Jan 27

Gympass doesn't exist anymore.

And this might be the best strategic decision the company ever made.

───────────────

1/ THE CONTEXT

April 2024: 2.6M users $2.4B valuation Zero crisis

───────────────

2/ THE PROBLEM

"Gympass" blocked growth.

Name = gyms only. Product = therapy, nutrition, mindfulness, sleep, fitness.

Companies seeking holistic wellness ignored them.

───────────────

3/ THE DECISION

Rebrand to Wellhub.

"Well" = comprehensive wellness "Hub" = integrated ecosystem

───────────────

4/ THE RESULTS

→ +25% revenue → 3x sign-ups → Partnerships unlocked → Valuation maintained

───────────────

5/ THE LESSON

Naming = growth infrastructure.

Descriptive names are cheap today. Expensive later.

branding strategy naming

Ciro

• Jan 27

Cool work, Jeferson!

Sabrina Polanco

max

• Feb 26

NYC showed up.

So proud to see our client Hey!Nu come to life with this pop up. There is something different about seeing a brand move from screen to real space. The details. The energy. The conversations happening in real time.

Huge congrats to the Hey!Nu team. And the biggest thanks to @Helen Heidel , @Sevd Atas, and @Sandra Sit for their talent in helping shape this.

Go follow @byheynu and be part of it!

branding marketing popup

Rita Digore

pro

• Feb 26

THIS IS STUNNIG! Congrats girls 😍

JACK HILLERY

pro

• Feb 26

Sage logo exploration 000000000000001

branding logo logos

Tanner Notch

curator

pro

• Feb 26

Started a 16-week bulk in January. Halfway through.

The plan was to track macros, train consistently, see what happens. What I didn't expect was how structuring one part of my life would affect everything else.

The gym became the anchor. When FIFA work gets chaotic, training stays constant. When NYC winter makes it easy to hibernate, it forces me out. When Contra projects come in, I have the energy to execute.

Results: +7-8 lbs, lifts up, better sleep, sharper at work. But the bigger thing is feeling more in control of my time, focus, ability to follow through. The discipline from tracking nutrition bleeds into managing projects and showing up for clients.

If you're freelancing and things feels scattered, find one thing you can control, it really does make everything else manageable.

8 weeks to go.

#freelancerlife #fitness