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Taste Test
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
16 votes
Ends in 1d
Option A looks more scalable because if you look from distance the logo still becomes recognizable. And also it can be used as only Logomark when space is not enough.
I feel option B was better to me❤️
Love this breakdown! For a real estate developer, I’d lean towards Option B — the “we build places you'd want to live in” narrative sells emotion, not just construction. Option A is strong and precise, but B feels more human and premium for residential. Both are solid though, great exploration!
Option A is unique against Option B!!
B feels more cleaner!
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