New case study is live. Kallay Studios is a visual media company specializing in architecture, real estate, and commercial projects. The original brief called for a well-structured grid system to convey professionalism and a design-oriented approach. Inspired by the grid overlays commonly seen in video cameras, this element became central to the design system and is consistently showcased across various applications to reinforce the brand concept. A more in-depth description can be found in the project case study. Long story short, I had a blast developing this visual system and seeing how the concept blended well with the overall identity.