We designed an ADHD app that keeps the word ADHD off its daily screens. It's Coastal Neuro Group's parent app. The everyday screens use words like attention, focus and regulation, and the ADHD framing stays in onboarding. Ami Hansji, the founder, then used the same rule for the patient headers in the practitioner portal.

love this framing rule. keeping adhd in onboarding only makes it feel less clinical day to day. smart

83 islands, one website 🌴

Happy to share the redesign for Stanford Knight & Partners, helping families find their way to Vanuatu. Over 18 pages, I worked on how the content reads, how clearly costs are shown, and how the site behaves, from the cost calculator to coded prototypes for the main interactions.

Thanks to Sofia Zeltser for her help on the homepage and other pages, and to the SKP team for the trust.

Case study below 👇

Check it out

83 islands one website is a great line. 18 pages plus a cost calculator is a lot of ground to cover