Will Derman

Meet Will

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Most of what I have built over twenty years is still running. None of it needs me. I do the identity, the product design, and the code that puts it live, which usually takes three people. I run research that changes decisions rather than decorating them. Eleven years in my own studio, four and a half inside Absa, a Big Four bank, on journeys 12.8 million people use. derman.co.za