Walid Weslaty
Elite Strategist Comms Planner | Strategy to Day-1 Execution
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Most strategy decks don't fail because of bad data.
They fail because someone mistook a data point for an insight.
A fact tells you what's happening. An insight tells you why it matters, and that "why" is where real positioning gets built.
Here's the 3-step test I run before I...
Positioning Muscat Fashion Week: How to reboot a national heritage brand after a 10-year silence.
When I was brought in to lead the positioning strategy for Muscat Fashion Week’s return, the brief wasn't "How do we compete with Paris or Dubai?"
It was: "How do we make sure we...
