Walid Weslaty
Elite Strategist Comms Planner | Strategy to Day-1 Execution
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Gold, falcons, and a translated tagline aren't a GCC strategy. They're a global strategy wearing local props.
1. THE PROPS TEST
If the only thing that changed between your global deck and your GCC deck is the imagery, that's not localization. Swap gold for silver and it still says...
Cover the name. Is there still a logo left? š§
That's not a design question.
I'm not touching kerning or color, that's not my lane, and I'd never pretend otherwise.
It's the first thing I bring to a client before they approve a mark, because most rejections aren't about bad...
Every telco in this market sold data. This one sold trust. š¤
When an entire category runs on jargon and fine print, the real disruption isn't a better plan, it's radical simplicity.
š¶ Positioned this market entry as the smart alternative: transparent, straightforward, and...
Strategy gets judged before it's read.
This deck was built so the judgment works in our favor.
Positioned Oman's fashion week around patience over spectacle, heritage over hype.
Full case study linked Here.
Most strategy decks don't fail because of bad data.
They fail because someone mistook a data point for an insight.
A fact tells you what's happening. An insight tells you why it matters, and that "why" is where real positioning gets built.
Here's the 3-step test I run before I...
