Every telco in this market sold data. This one sold trust. 🤝 When an entire category runs on jar...

Every telco in this market sold data. This one sold trust. 🤝 When an entire category runs on jar...Every telco in this market sold data. This one sold trust. 🤝 When an entire category runs on jar...

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Walid Weslaty

• 8h

Every telco in this market sold data. This one sold trust. 🤝

When an entire category runs on jargon and fine print, the real disruption isn't a better plan, it's radical simplicity. 📶 Positioned this market entry as the smart alternative: transparent, straightforward, and built for a generation that stopped believing telecom promises.

Full case study Here🚀

strategy brand launchstrategy

Elodie Fontaine

pro

• Jul 21

Just wrapped a brand identity project for a luxury residential development in Buckhead, Atlanta.

The Ardley is a 14-unit boutique condo in Chastain Park, one of Atlanta's most established neighborhoods. The brief: bring the brand to life for an investor presentation, with no existing identity and a pre-construction property.

I built everything from scratch: wordmark, monogram, color palette inspired by the mature trees and understated prestige of the neighborhood, typography system, OOH mockups, and interior touchpoints.

Project done through Gerbz Agency. Check it out