A few visual explorations from the world of Astral.
We created these while developing the art direction for the project, exploring how the product, photography, distortion and identity could all speak the same visual language.
Some of them eventually found their way into the...
Finally got to put the full ASTRAL case study together.
What started as a Framer template slowly turned into its own little world, identity, art direction, a fictional audio product, packaging, and the digital experience around it.