The mark behind ASTRAL.
Probably one of our favorite details from the whole project.
Finally got to put the full ASTRAL case study together.
What started as a Framer template slowly turned into its own little world, identity, art direction, a fictional audio product, packaging, and the digital experience around it.
Had way too much fun obsessing over the tiny...
Retro-futurism has always been a fun direction for us, and this was one of the first projects where we really went all in on it.
We created Alex Devine as a fictional web developer and built the whole identity around that old-school vision of the future, CRT screens, terminal...
We kept running into the same problem with Framer:
What if you need a page to be private?
Client work, case studies, unreleased projects, internal pages, sometimes you just need a simple password gate without building an overcomplicated system around it.
So we built Secure Gate.
...
ASTRAL-01's product page was one of the fun parts to build.
We didn’t want the shopping experience to feel like an afterthought, so we pushed the product page pretty far, modular product views, color selection, specs, interactions, responsive behavior, and all the small details...
