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A few visual explorations from the world of Astral.
We created these while developing the art direction for the project, exploring how the product, photography, distortion and identity could all speak the same visual language.
Some of them eventually found their way into the Astral experience, and became part of the world we built around it.
Really clean execution. The visual hierarchy works beautifully.
😍 😍 😍 😍
Amazing!
The consistency between the product, photography, and distortion is what makes these explorations feel like one world.
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Hey everyone! I’ve been a little quiet on here lately because I’ve been busy working on lots of exciting branding and packaging projects behind the scenes. But I’m back, and I have plenty to share!
Keep an eye out for lots of verified case studies coming your way. 👀
For now, here’s a little peek at some of the work I’ve created lately
welcome back, waiting on those
Which direction would you choose for a pet brand? 🐾 I created these hand-drawn illustrations for Stormi & Co, a pet & human accessories brand, featuring the owner’s own pets. 🐶🐱 The goal was to create a playful, warm, personal visual language that could work across packaging and brand touchpoints.
A: Character-focused, with the pets as the main storytelling element
B: More graphic and brand-focused, combining illustrations with typography, shapes, and playful layouts
Which feels stronger to you, and why? Is it the personality, emotional connection, brand recognition, or how well it could translate across packaging? 👀🐾
17 voted
45%
21 voted
55%
38 votes
Closed
Character focused for me ! Love them all tho. ❤️
The mark behind ASTRAL.
Probably one of our favorite details from the whole project.
This is underrated, looks very cool!