Day 8/30 of designing one hero section every day. Today: Cerro, a single-origin coffee brand. And after three days of building reveal mechanics, this one has almost no interaction at all. → The photograph is the design. An overhead shot of a picker at work, dark glossy foliage, red cherries. My only job was to not get in its way. → The light does the layout for me. The image funnels attention to the center, so the type sits in the shadowed edges where it doesn't compete. No scrims, no overlays needed. → The only motion is an entrance: the wordmark alone on empty plants, then the picker fades in. Credits: Arbi Khan for the template Image: Google Nano Banana

Built in Framer 8 down, 22 to go.

A new hero section every day for 30 days is a brutal pace. Eight days in, is it getting harder to avoid repeating yourself, or is the constraint actually making ideas come faster?

What does the exact moment you fell for this craft actually look like?

I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯

This collages keep alive that era exactly as I remember it: the all nighters that blurred into the next morning's class, the first typeface I picked apart just to understand why it worked, my first real typographic composition, the friends who shared this with me and the illustrations I was too nervous to show anyone at the time.

None of it was good yet. But every decision I make now traces back to those lovely moments which I now treasure 🥹

What's the first project that made you realize this was it for you?

For me it was an early identity project where I ended up hand drawing every icon because nothing off the shelf fit the brand. The set was rough, but watching someone navigate the work using marks I had invented was the first time design felt less like decoration and more like a...