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We've been sharing ASTRAL piece by piece. Here's a look at what holds the whole identity together. ↓
A brand starts getting interesting when the logo stops doing all the work.
→ Two typefaces, each with a clear role
→ A restrained palette built around one unmistakable signal
→ A visual language that moves naturally from product to interface
Every decision belongs to the same world. From the mark and typography to the product and digital experience.
The goal was simple: make ASTRAL recognizable wherever it shows up.
We've been seeing some incredible work from the Contra community lately. Curious to hear what part of the ASTRAL identity stands out to you most. 👀
Amazing work👏🔥🔥
Thank you so much 🙌
The mark encoding five ideas is what stands out to me, most identity systems stop at "looks good" and skip the part where the shape actually means something. Pairing that pixel wordmark with the cleaner grotesk for UI is a smart contrast too.
Thank you so much, you get the whole idea!
The consistency across type, color, and product is what makes the identity feel so strong.
Thank you!
consistency matters the most for any brand in order to make it look impressive enough.
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Really love this style, has so much personality.
Recently worked with BoomPop on unifying their brand across around 20 pages of their site. Good people and an amazing brand to work on.
One of the first questions I ask a client during a project briefing is, "What's the deadline?"
It determines our approach and the scope of work. More often than we'd like, the answer is, "Yesterday."
We all know how that story goes. Sometimes you just have to accept it. The only option is to deliver as much value as possible in the time available.
That's when all the experience we've collected over the years starts to matter. You reach for patterns, components, structures, and templates that have already proved themselves.
Aura is one such example.
It's a free SaaS & Health App Landing Page Template for Framer that we've developed and tested across multiple projects. And we want to share it. A free, fast and customizable starting point for the moments when time is working against you.
Check it out → https://www.framer.com/community/marketplace/templates/aura-healthtech-app/
"yesterday" lol every single time
