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Finally got to put the full ASTRAL case study together.
What started as a Framer template slowly turned into its own little world, identity, art direction, a fictional audio product, packaging, and the digital experience around it.
Had way too much fun obsessing over the tiny details on this one.
Awesome 😍
Thank you !!
I'm really glad you liked our work !
Epic work!
Thanks Bella, you're epic as well !
This is such a strong visual direction. Love how ASTRAL feels like a real brand and product, not just a concept piece. The whole world around it is insanely well thought out 👏
I really appreciate how you liked our concept project, we're happy to know that this project feels like a real brand from your perspective!
The little details really make this one. Feels like a full world
Absolutely, every detail matters.
Building a full fictional world around ASTRAL, the identity, packaging, and art direction, is what makes a template read as a real product instead of a demo, and that is what actually sells a template to a buyer. If you extend the case study, I would spotlight the one decision...
I really appreciate this. Great point about connecting the packaging back to the web direction, definitely something we’ll keep in mind!
Thanks you so much !
Top tier
I really appreciate it !
Amazing work👏🔥🔥
Thank you so much !
Great Visuals!
I really appreciate it !
Great job
Thank you for your kinds words!
Superb 🔥
I'm really glad you liked it 🙌
Gosh!!! I love thissss
We really appreciate your kind words, Thank you so much!!
Love it! 🔥
Very appreciated 🙌
Love what you did with the logo
I really appreciate it !
So kind of you, thank you !
This is Amazing
Thanks !
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Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
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Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?
What does the exact moment you fell for this craft actually look like?
I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯
This collages keep alive that era exactly as I remember it: the all nighters that blurred into the next morning's class, the first typeface I picked apart just to understand why it worked, my first real typographic composition, the friends who shared this with me and the illustrations I was too nervous to show anyone at the time.
None of it was good yet. But every decision I make now traces back to those lovely moments which I now treasure 🥹
What's the first project that made you realize this was it for you?
For me it was an early identity project where I ended up hand drawing every icon because nothing off the shelf fit the brand. The set was rough, but watching someone navigate the work using marks I had invented was the first time design felt less like decoration and more like a...