Get Lost is a three-day folk fusion festival that brings music, nature, art, and collective experiences together in an immersive setting. Beyond the musical program, the festival includes workshops, talks, theater, and outdoor activities.

The idea is to invite people to step away from predictable routines and reconnect with curiosity, spontaneity, and the unexpected. The experience encourages visitors to get lost in the surroundings, explore freely, and discover different expressions of folk culture.

I created an expressive identity that blends traditional folk references with a more contemporary and experimental language. The system combines typography with handcrafted details, organic illustrations, collage, textures, musical instruments, and elements inspired by the landscape.

The identity extends across posters, signage, credentials, merchandise, digital platforms, and environmental graphics. Each application helps guide the audience while becoming part of the festival’s visual atmosphere and sense of discovery. I also developed an editorial publication and a fold-out program that organize the lineup, activities, interviews, maps, and practical information. The layouts are flexible and exploratory, allowing the content to feel dynamic while remaining clear and functional.

Get Lost is designed as a complete visual experience, where every touchpoint supports the same idea: leaving the familiar behind and making space for discovery. The result is a flexible and immersive identity that brings music, nature, and culture together while giving the festival a distinctive world of its own.