BAWAX is a Buenos Aires–based online store specializing in vinyl records, Technics turntables, mixers, and DJ accessories.

The identity connects local record culture with the visual language of independent European labels and underground electronic music from the late ’90s and early 2000s.

I created a sober but distinctive system built around custom typography, a monochrome palette, grainy photography, and raw editorial compositions. The result feels technical, timeless, and closely connected to DJ and club culture.

The identity adapts across the online store, event graphics, packaging, merchandise, and physical applications, maintaining a consistent presence while leaving room for experimentation.