☞ Challenge: Brain Balance needed to reach prospective families with messaging that addressed their concerns, challenged common misconceptions, and communicated the value of its services.
☞ Solution: I developed a series of short-form, hook-driven social ads informed by messaging...
If you keep rearranging your workspace instead of doing the work, your stuff may be costing you more than you think.
I’ve been noticing this while preparing to move.
Every object creates another tiny decision:
• Where does this go?
• Do I still need it?
• Should I clean it?
•...
I was working on a piece with AI when I caught myself asking:
“How do we make it more human?”
I stopped.
Said the human to the robot.
It sounded absurd enough that I had to make something out of it.
Graphic Design & Event Marketing
Designed a cohesive promotional campaign for an in-store wellness event, including digital signage, social media graphics, and event marketing assets.
The project focused on creating a unified visual identity that captured attention, communicated...
Designing a content hub for a 75-location franchise network
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One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team.
