Sylvia Gonzalez

Graphic Design & Event Marketing

Designed a cohesive promotional campaign for an in-store wellness event, including digital signage, social media graphics, and event marketing assets.

The project focused on creating a unified visual identity that captured attention, communicated...

Designing a content hub for a 75-location franchise network

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One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team.

Reading Interface Evolution

A system-level breakdown of why engagement drops in traditional formats and how to redesign for modern behavior.

This framework highlights:

∙ Friction points in legacy reading systems ∙ The role of physical and cognitive constraints ∙ A modular,...

Audited and restructured 200+ videos to improve search visibility, clarify messaging, and align content with real user intent.

Titles, descriptions, and playlists rebuilt using keyword-driven structure.