Short-Form Social Ads to Reach Families for Brain BalanceShort-Form Social Ads to Reach Families for Brain Balance
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☞ Challenge: Brain Balance needed to reach prospective families with messaging that addressed their concerns, challenged common misconceptions, and communicated the value of its services.
☞ Solution: I developed a series of short-form, hook-driven social ads informed by messaging gap research, creating the creative briefs, messaging concepts, video edits, and final branded assets.
☞ Value: The resulting top-of-funnel campaign assets were designed to build awareness, position Brain Balance as a potential solution to families' challenges, and drive traffic to its website.
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