Design Sprint: ESCO Token How do you build a brand for a business most people can't explain? ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people. One sprint. Zero to an identity that works: - Micro-design style: restraint over noise, shaped by European design discipline. - Wordmark and symbol built to hold up anywhere. - Full brand identity. - Landing page ready for the go-to-market. When a business is hard to explain, the brand has to do the talking. Teaser below.

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* Micro case study — Some projects never launch, like islands that never appear on maps. What goes unseen still leaves a mark. Today, WAIRE emerges from the mist.

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Alchemain - Just fix it

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Charms - The Age of Alive Assets

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Javi FLOC*

Visual Designer & Co-Founder at FLOC*