Design Sprint: ESCO Token How do

Design Sprint: ESCO Token

How do you build a brand for a business most people can't explain?

ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.

One sprint. Zero to an identity that works: - Micro-design style: restraint over noise, shaped by European design discipline. - Wordmark and symbol built to hold up anywhere. - Full brand identity. - Landing page ready for the go-to-market.

When a business is hard to explain, the brand has to do the talking.

Teaser below.