Charms - The Age of Alive Assets
Javi FLOC*
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Posted Nov 18, 2025
A focused collaborative design sprint, spanning brand strategy to visual foundations, this project shows how Al, emotion, and play can shape a living universe.
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Timeline
Oct 31, 2025 - Nov 14, 2025
![Meta4 [Starter-Kit Design Sprint]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/zucbhp6tv9av8ckfpbkp.avif)
![Node Terminal [Visual Identity to Framer]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/o9lvfjorm37hrsxarhje.avif)
![FLOC* [Rethinking in Framer]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/urdqc1echev8iueokpaz.avif)
Role: Led the UX/UI Design and development process at Framer from 0 to launch.
Tools: Made in Framer
Timeline: 4 weeks
Live website: charms.ai
The Future of Agentic Games Onchain
I collaborated with Jesús Ferrer, Sergio García, and Victor Carazo in a design sprint to develop the brand strategy, visual direction, and creative foundations — including the first Framer landing experience and the visual identity for $CHARMS, the token that powers and connects the entire ecosystem.
Charms is an emerging gaming layer for Web3 — a living universe where AI, emotion, and play converge to create meaningful connection. Technology feels human, and every game becomes a social ritual.
As part of a Starter-Kit Pack, our engagement with the Charms team enabled us to define their mission, vision, and foundational narrative — the core of a brand designed to feel alive, empathetic, and modular, while staking a clear position within a fast-evolving Web3 gaming landscape.
