Role: Led the UX/UI Design and development process at Framer from 0 to launch.

Tools: Made in Framer

Timeline: 4 weeks

Live link: build.top

I adapted Build’s refreshed identity to the digital context through the design of its landing page, carrying forward the Visual System developed by Sergio García and Martí Serra. This process was carried out in close collaboration with Victor Carazo, working hand in hand to align with his vision and project management, ensuring a seamless transition from brand identity to digital experience.

To bring Build’s identity refresh to digital life, we executed a 2-week Design Sprint, seamlessly translating the new brand aesthetics into a dynamic and interactive Framer Landing Page.

The sprint was structured into three key phases:

Collaborative Workshop – A deep dive into visual language and interaction principles, aligning on the creative direction inspired by early 80s–90s operating systems.

Conceptualization – Developing a distinct retro-futuristic aesthetic, characterized by pixel precision, window layering, and a nostalgic yet modern UI approach.

Framer Prototyping & Implementation – Bringing the vision to life with a real-time prototype, ensuring fluid interaction design and accelerating the landing page’s final deployment.

By leveraging Framer, we optimized the process from ideation to execution, maintaining design fidelity while embracing the bold, experimental nature of the refreshed Build identity.