Sylvia Gonzalez
Multimedia content creator for health and wellness brands.
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Sylvia is ready for their next project!
Thought Leadership Articles for LinkedIn
Created long-form LinkedIn articles designed to simplify complex cognitive and behavioral concepts into clear, accessible insights.
Content was strategically repurposed into Pinterest assets to support search-driven discovery and expand reach across platforms.
☞ Clear, structured writing designed for both human readability and search visibility.
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Created short-form e-books and digital assets designed to solve specific problems through clear, structured, and visually engaging content.
Led the full process from concept to final product, combining writing, layout, and user experience design to produce assets that are both functional and market-ready.
Deliverables include interactive PDFs with clickable navigation, embedded resources, and clean, conversion-focused design suitable for digital storefronts like Gumroad and Etsy.
The TMJ Breakthrough: One Simple Solution, Many Profound Benefits (https://sylviag.gumroad.com/l/the-tmj-breakthrough)
Context
A short-form digital guide offering a non-medical, root-cause-informed approach to TMJ, designed for individuals seeking alternatives beyond conventional treatments. The content focuses on addressing underlying behavioral and psychological patterns that may contribute to chronic tension and jaw pain.
What This Demonstrates
◦ Ability to translate a personal insight into a structured, solution-focused digital product
◦ Strong content organization and clarity in presenting a non-traditional approach
◦ End-to-end ownership: concept development, writing, design, and distribution
◦ Visual layout and user experience design, including clickable navigation and embedded resources
◦ Positioning and packaging of a niche solution for a specific, motivated audience
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Audited and restructured 200+ videos to improve search visibility,
clarify messaging, and align content with real user intent.
Titles, descriptions, and playlists rebuilt using keyword-driven structure.
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TikTok Launch Content for a Health & Wellness Brand
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Animated Social Posts and Infographics for Hemp Startup
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From Carousel to Scroll-Stopping TikTok Videos
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90s Scrapbook-Style Social Media Carousels
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Creative & High-Vibe Video Editing for Visionary Brands
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Infographic Sheets for Wine Distributor
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Healthy HabitsApp: UX/UI Design from Wireframes to Hi-Fi Mockup
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Outdated Non-Profit Website Redesign: Modern UX for New Chapter
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AMAZON CASE STUDY — SYLVIA GONZALEZ
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