Sylvia Gonzalez
Clarity through design, communication & strategy.
Ready for work
Sylvia is ready for their next project!
Designing a content hub for a 75-location franchise network
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One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team.
Instead of thinking about the problem as "we need more content," I approached it as a workflow problem.
I designed a lightweight submission experience that would allow local teams to upload photos, videos, or voice notes in under two minutes. The concept focused on reducing friction, making participation feel effortless, and creating a repeatable system that could scale across every location.
Although this was an exploratory concept, it reflects how I like to approach design: start with the operational bottleneck, then create an experience that makes the desired behavior easier.
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What this demonstrates
• UX Design
• Product Thinking
• Workflow Design
• Internal Tools
• Information Architecture
• Content Strategy
• User-Centered Design
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Audited and restructured 200+ videos to improve search visibility,
clarify messaging, and align content with real user intent.
Titles, descriptions, and playlists rebuilt using keyword-driven structure.
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Thought Leadership Articles for LinkedIn
Created long-form LinkedIn articles designed to simplify complex cognitive and behavioral concepts into clear, accessible insights.
Content was strategically repurposed into Pinterest assets to support search-driven discovery and expand reach across platforms.
☞ Clear, structured writing designed for both human readability and search visibility.
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Created short-form e-books and digital assets designed to solve specific problems through clear, structured, and visually engaging content.
Led the full process from concept to final product, combining writing, layout, and user experience design to produce assets that are both functional and market-ready.
Deliverables include interactive PDFs with clickable navigation, embedded resources, and clean, conversion-focused design suitable for digital storefronts like Gumroad and Etsy.
The TMJ Breakthrough: One Simple Solution, Many Profound Benefits (https://sylviag.gumroad.com/l/the-tmj-breakthrough)
Context
A short-form digital guide offering a non-medical, root-cause-informed approach to TMJ, designed for individuals seeking alternatives beyond conventional treatments. The content focuses on addressing underlying behavioral and psychological patterns that may contribute to chronic tension and jaw pain.
What This Demonstrates
◦ Ability to translate a personal insight into a structured, solution-focused digital product
◦ Strong content organization and clarity in presenting a non-traditional approach
◦ End-to-end ownership: concept development, writing, design, and distribution
◦ Visual layout and user experience design, including clickable navigation and embedded resources
◦ Positioning and packaging of a niche solution for a specific, motivated audience
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