From Carousel to Scroll-Stopping TikTok Videos

I collaborated with an art coach known for her vibrant, motivational content to create a series of 90s-style scrapbook carousels with a handwritten, analog flair. Designed in Canva and Figma, the posts saw strong engagement on Instagram thanks to their nostalgic and creative aesthetic.

To repurpose the content for TikTok (where static images don't perform as well), I animated the carousels—adding typing effects and scrapbook-style motion graphics. This allowed us to breathe new life into existing content and reach a broader audience on a different platform. The TikTok videos performed well and maintained the original vibe while making it more dynamic and platform-friendly.