In a competitive retail environment, a wine distributor approached me to help differentiate their offerings during in-store tastings. Many wine bottles lacked key information about flavor profiles, winemaking techniques, and food pairings, leaving consumers, especially those new to wine, unsure about what they were purchasing. The distributor faced stiff competition from others who overwhelmed potential buyers with dense, hard-to-read descriptions.

To solve this, I designed a series of infographic sheets that distilled complex wine details into easily digestible, visual content. Each sheet highlighted key flavor profiles, winemaking techniques, aromas, and food pairings—making it simple for even novice wine drinkers to understand the product. By using maps, icons, and concise information, we created an engaging and educational tool that caught the attention of customers with short attention spans.

These infographics empowered customers to make confident buying decisions, and the distributor reported a significant increase in sales compared to competitors using traditional marketing materials.