As part of the e-commerce team, I ensured that email content aligned seamlessly with the customer experience. I optimized product pages and links to provide a frictionless journey from email to checkout, while implementing UTMs to track content performance and engagement metrics. My focus was not just on getting clicks, but on creating a smooth, enjoyable user experience that converted interest into action.

I helped a startup with a 60,000-strong email list reignite their email marketing efforts after years of inconsistent strategy. By leveraging best practices in copywriting and adopting a conversational tone, we shifted from aggressive sales tactics to building genuine rapport with our audience. This approach led to increased engagement and strengthened customer relationships.