Optimized Email Campaign for Small Business

Sylvia Gonzalez

As part of the e-commerce team, I ensured that email content aligned seamlessly with the customer experience. I optimized product pages and links to provide a frictionless journey from email to checkout, while implementing UTMs to track content performance and engagement metrics. My focus was not just on getting clicks, but on creating a smooth, enjoyable user experience that converted interest into action.
I helped a startup with a 60,000-strong email list reignite their email marketing efforts after years of inconsistent strategy. By leveraging best practices in copywriting and adopting a conversational tone, we shifted from aggressive sales tactics to building genuine rapport with our audience. This approach led to increased engagement and strengthened customer relationships.
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Posted Sep 28, 2024

Reignited email marketing campaign that increased open rates by 18% and boosted sales conversions by 4% for a cannabis startup in Chicago.

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