Sylvia Gonzalez

I was working on a piece with AI when I caught myself asking:

“How do we make it more human?”

I stopped.

Said the human to the robot.

It sounded absurd enough that I had to make something out of it.

Graphic Design & Event Marketing

Designed a cohesive promotional campaign for an in-store wellness event, including digital signage, social media graphics, and event marketing assets.

The project focused on creating a unified visual identity that captured attention, communicated...

Designing a content hub for a 75-location franchise network

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One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team.

One thing I've been noticing lately is that a lot of creative advice assumes your work should become content.

If you're a podcaster or YouTuber, that makes sense.

☞ But what if your work is the work?

Today, one of my favorite things I saw on Contra wasn't a finished project.

It...