Sylvia Gonzalez

Graphic Design & Event Marketing

Designed a cohesive promotional campaign for an in-store wellness event, including digital signage, social media graphics, and event marketing assets.

The project focused on creating a unified visual identity that captured attention, communicated...

Designing a content hub for a 75-location franchise network

—

One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team.

One thing I've been noticing lately is that a lot of creative advice assumes your work should become content.

If you're a podcaster or YouTuber, that makes sense.

☞ But what if your work is the work?

Today, one of my favorite things I saw on Contra wasn't a finished project.

It...

Reading Interface Evolution

A system-level breakdown of why engagement drops in traditional formats and how to redesign for modern behavior.

This framework highlights:

∙ Friction points in legacy reading systems ∙ The role of physical and cognitive constraints ∙ A modular,...