Sidharth Singh
Building brands with a soul worth the work
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October Restaurant • Brand Identity Design Case Study
A lot of times I have seen in the market that a restaurant brand stops at the logo and the menu. Maybe even a social media template if they push. But a restaurant is one of the few business I feel where the brand is physically...
So the whole design community, the brand world is buzzing since yesterday with this new brand refresh for Instagram. The whole community is mixed out with its pov and thats what happens when a popular brand with massive brand image goes out with a new face.
I had some thoughts on...
itsnicethat.com
“Instagram has evolved”: the process and craft behind Instagram’s first major refresh in over ten years
It’s Nice That sits down with creative director Christy Silva and director of brand design Cynthia Pratomo to discover the inspiration behind Instagram’s latest brand system, and an exciting new wordmark.
Ayurvedagram has over 75 years of Ayurvedic heritage behind it. The old identity was not keeping up. We rebranded the wellness retreat from the ground up, new logo system, brand applications, photography direction, social media guidelines, and a fully redesigned website for...
There's always one project that is a great opportunity to learn. This project was one of that, and man o man, I learned and enjoyed playing with those Indian motif designs and soooo many teas packaging. This was an interesting full of colours project for me, and that's why I...
Designing a case study for a project is a low key thing..
being now 12 years out here in the design profession, I would say, people love to see not just the end output, but the process, the excitement, the learning and the outcome other than the design..
At times, explaining a design is much difficult job that creating a design..
