October Restaurant • Brand Identity Design Case Study

A lot of times I have seen in the market that a restaurant brand stops at the logo and the menu. Maybe even a social media template if they push. But a restaurant is one of the few business I feel where the brand is physically everywhere, the apron, the plates, the box the food gets delivered, the building we see form the street.. Every one of those is a moment where the brand either shows up or just sits and disappears quietly..

October was a project where we got to think about all these things together from the start. The difference between a brand that was designed as a system vs one that was assembled surface by surface is something one can feel the moment we step in..

That also makes me curious how other designers here in this community approaches that gap between what a restaurant client asks for and what they actually need..

New project in the house.. Check it out