Sibelius Claussen

A brand isn’t a folder of assets – it’s a living system. In a tech era, every part of a brand should behave like a system: connected, modular, and ready to evolve.

That’s why I like to think we’re moving from “Design System” to “Brand System” – not just documenting components,...

As a human that love design things I usually do every day some photography exercise. When I think in pictures I'm also motivated for the small details that we can have by looking the nature. In my life I've always been amazed of how the smallest details can give us new ways...

Dani approached me with a playful challenge: create a brand that felt unmistakably like Amsterdam while turning her nickname into the joke “Amster.dani.” Over a three‑week sprint using my own methodology, I designed the entire brand ecosystem, from concept and tone of voice to...

I founded Fotoria as a startup to help creators turn their Instagram feeds into tangible memories, designing both the physical photo book and the digital experience end‑to‑end. I led the project from user research to service design, defining how photos would be selected, laid...