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I led the NEOS NFT project for André Maso, overseeing the development of a new brand ecosystem and website to better connect a community of artists and investors. During this three‑month collaboration, I guided the branding implementation on the site, respected an existing logo created by another designer, and introduced strategic adjustments and new visual elements to strengthen the identity.
Working primarily in Figma and WordPress with custom CSS/HTML, I focused on translating the brand into a clear, engaging digital experience that showcased each artist’s work and presence. The result was a more organized and expressive brand structure, supported by a visual language that highlights individual artists while reinforcing a shared sense of belonging, recognition, and appreciation within the NEOS community.
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